Call recap · 27 August 2026 · For Jack

Everything from our call, in one place.

Three events between now and November, what the content needs to do for each one, and what is still open. Scroll it in two minutes.

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This page stays live and I keep it updated. Same link every time, so you are never digging through emails for the current version.

The programme ↓

What I took away as the point of it

The footage does three jobs at once.

Which changes how we shoot, not just how much. The same moment often needs capturing more than once, framed differently.

Push the event and Beyond

The event itself, Beyond as a brand, post event content, and promo for next year's edition.

Bank content for the launching brands

Including the two celebrity fronted ones. Shot so it can live on separate brand channels without looking recycled.

Feed the premium sponsors

Each wants their own cut for their own channels. That is a third framing again on the same moments.

"We're not really looking to make too much money on this. We just want to put everything that we get back into making it sick."

Jack, on the call

That is the whole brief really, and it is why I am building the crew around coverage rather than around a headcount.

The venue

Four spaces, all in one place.

🎪

Main stage, downstairs

Panels, fireside chats and the catwalk all happen here.

👑

Second floor VIP

Has a sightline down onto the main stage. That elevated angle is free coverage.

🍽

Outside

Food court and activations at the entrance. Contained, not spread out.

📷

Built in cameras?

The Indigo runs TV shows. If we take a feed we save rigging a whole set of angles.

How the day runs

Before doors

Warm up run with Ross and Strava. 5k or one lap of the O2. Outside.

09:00

Doors. Main stage starts.

Morning

Panels and fireside chats. Most slots already sold.

Midday

Break. Everyone out to the food court, room rearranged.

Afternoon

Catwalk, then panels resume. Camera positions change.

Approx 18:00

Main day ends. Room resets.

Evening

VIP after party. Around 200 people, same space.

Sony podcast slot still to be placed. Timings are written your side, the names in the slots are not all confirmed.

The output

What you actually get.

All

Panels, long form

Every panel and fireside chat end to end, multicam, clean audio off the desk.

Short form reels

The nuggets from the panels. Creators in sport, Sidemen, Baller League, Fabrizio Romano.

Sponsor packages

11 Labs, Canva, CBR, Strava, Sony. Their speaker plus branded shorts for their channels.

Event highlight film

For Beyond, and for selling next year's edition.

Catwalk sequence

Its own camera positions, because the room changes for it.

CBR collab reels

Plus a bank of photos, promoting the event itself for next year.

FPV

Drone sequences

The warm up run, the venue reveal and the outdoor activations.

VIP

After party coverage

Once the main day wraps, with a fresh operator.

The drone question

Open

A normal drone will not take off in central London without jailbreaking it, and we are not doing that.

The route is an FPV operator on custom built kit flown through goggles, by someone whose actual job is flying drones.

Your point was right: because we are working with the O2 directly there should be a way to get a licensed window, even if it is 30 minutes and supervised. Worth pushing from the venue side.

The sponsor add on

Needs a cut off

You floated emailing the sponsors outside the premium five, offering the same package as a paid add on at around £2.5k each.

Happy to support that. I can write the section describing what they actually get, so it reads like a product rather than an upsell.

One thing it changes on my side: every extra package is more coverage on the day, so I need a cut off date for how many bought in.

How I would frame it

This is not really an event film. It is a fundraising asset with an event attached.

Which means the announcement piece matters more than the room coverage, and it has to be in the can early, before the room gets loud.

Round announcement video

Straight to camera, filmed in a quiet corner. Built for the Crowdcube listing and for sending direct to investors.

A few

Composed clips

Room, canapés, conversation, faces. Composed rather than run and gun, given the crowd.

Teaser for November

Points at Creative Brands Live, and uses the night as proof the thing is real.

Bank

Stills

For the Crowdcube listing and the deck.

What I understood

Celebrities and investors in the room, announcing that the round is opening.
There is a real budget constraint on this one, unlike the O2 event.
We have shot at Wagtail before, so the space is already known to us.

On Crowdcube

90% likely

If it lands, worth me knowing before we shoot. Their listing has spec requirements that are much easier to hit on the night than to fix afterwards.

The unusual bit

Canva are paying, not you. Set up as a favour because they are lined up as one of the biggest sponsors in November. You are organising it and bringing the people but not funding it, so Canva have to sign off on us.

Your reasoning for wanting us on it rather than their own operator was the bit I agreed with most. If they shoot their side and we shoot ours it gets messy on sign off, and you want your team approving content before it goes to them rather than the other way round.

So the pitch to Canva is not that we are cheaper. It is one team, one approval chain, and content that works for both of you.

My read

On timing

Nothing locked

Canva want a strong end of year and are using this as a push for their London activity.

Working backwards: shoot it, edit it, release it with enough runway to actually move sales before year end. Early October is about the latest that works, which is where we landed.

No date, no scope, no sign off yet. I am treating it as a maybe and I have not built anything around it.

Where we landed

The board.

Green is done, amber is waiting on someone. Nothing here should be a surprise.

Agreed on the call5

Site visit Sun 13 Sept. You and me at the Indigo. Sunday because London is quieter.
Curate Group invited to the same visit, given they handle a lot of the logistics.
Hunt Visuals on all three events, in principle.
£20k to £30k earmarked for the O2 event, subject to your confirmation.
Early October as the target window for the Canva set.

Over to you6

The 30 page event deck. Plan, stage, catwalk and the brands involved.
The O2 media pack, with the venue's kit and recording infrastructure.
The event website, agenda, timings and panels.
Confirmed panel list, plus who you are still closing.
Confirm the date with Danny and sort O2 access for the 13th.
Confirm the budget for the O2 event.

On me5

Sending my shoot availability, so you can see my free days if Danny moves the visit.
Lining up crew now and holding 5 November before anyone else books them.
Building logistics and numbers properly once the deck lands.
Chasing the FPV side, operator licence and insurance.
Keeping this page current.

Still open across all three

7 unknowns

Which businesses sit in which panel slots.
How many sponsors take the £2.5k add on, and by when.
Whether the Indigo's built in cameras can be patched into.
The FPV licence window at the O2.

Budget for the investor evening.
Date, scope and Canva sign off for the DJ set.
Whether Crowdcube is confirmed.